Soovox gives users a unique opportunity to earn something form their favorite companies. The site allows users to build a Social IQ and essentially earn through their networking. The way the system works is by allowing users to enter all their social networks into their Soovox account. Soovox then calculates the user’s Social IQ. This provides a starting point for the user’s (also called the “influencer”) social influence. After registering and adding their profiles, Soovox begins monitoring content and what the user posts through their profiles. Each time the user mentions or supports brands or products, they can earn virtual rewards, freebie items, and cash. The user can also choose to send their earnings to the charity of their choice. Businesses can also register with Soovox to empower their best customers each time they talk about the company’s brand.
Soovox was created in June of 2009. It was intended to be an “influencer network.” The site has since received funding and grown in popularity. The concept seems to be an uncommon one, which can entice more people to give it a try. The Soovox team, which currently consists of around ten individuals, includes CEO Akram Benmbarek and Vice President of Marketing, Linlin Wills.
Soovox is unique because it gives users and businesses a new way to interact. These interactions are actually on a more personal level. The business can actually reward their best customers for supporting their brand and spreading the word about a product. Meanwhile customers can earn freebies, cash and virtual items just for mentioning their favorite businesses. It is a beneficial situation because the user is not required to discuss the brand, but can do so at their leisure so they do not feel forced into dialogue.
The Soovox website is very low key, featuring the eye-catching blue and green Soovox logo and a primarily white background. A stylish graphic featuring a young woman and her computer along with user connections illustrated on the header help explain what the site is all about. The tools are easy to use. The user only has to provide their social networking profiles and Soovox will do all the Social IQ calculations and monitoring. It works really well, focusing on authenticity, connections and knowledge to determine the user’s current rating.
A new user can sign up for a Soovox account by clicking the green “Sign up now” button found along the right hand side of the main homepage header. The registration form asks for a username and password. After clicking the pastel green “Sign Up” button, the user is advised to check their email inbox for further instructions to complete registration and add their social networking profiles. The registration process is kept fairly simple and only takes a few minutes to complete, which is a big plus for a site like Soovox.
Users who sign up for Soovox generally do so to earn something. Requiring a subscription fee or other charge would not be beneficial. That being said, the site offers anyone an account at no cost. Anyone can stop by and sign up for a Soovox account. The more users Soovox has, the more businesses that will be enticed to sign up as well.
Soovox could be interesting for anyone who uses multiple social networking accounts frequently. The user really must be social online to earn much through Soovox. Those who do not have social networking accounts will really find no use in signing up for Soovox. Businesses can also benefit by finding another way to reach out to customers.